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Media Malpractice Polling Reserach

The 12 "Zogby" questions were duplicated, one on the Keating scandal was added for extra balance. The results from Obama voters were virtually IDENTICAL in both polls. 

Here are the highlights:

Wilson Research Poll


35 % of McCain voters got 10 or more of 13 questions correct.

18% of Obama voters got 10 or more of 13 questions correct.

McCain voters knew which party controls congress by a 63-27 margin.

Obama voters got the “congressional control” question wrong by 43-41.

Those that got "congressional control" correct voted 56-43 for McCain.

Those that got "congressional control" wrong voted 65-35 for Obama.

The poll also asked voters to name all the media sources from which they got information.

Those “exposed” to Fox News got "congressional control" correct 64-25 (+39)

Those “exposed” to CNN got “congressional control” correct 48-38 (+10)

Those “exposed” to Network news got “congressional control” correct 48-39 (+9)

Those “exposed” to print media got “congressional control” correct 52-37 (+15)

Those “exposed” to MSNBC got “congressional control” correct 55-35 (+20)

Those “exposed” to talk radio got “congressional control” correct 61-29 (+32)

Voters in the "South" had the best response rate on “congressional control” (+22)

Voters in the "Northeast" had the worst response rate on “congressional control” (+9)

Those “exposed” to Fox News voted 70-29 for McCain.

Those “exposed” to CNN voted 63-37 for Obama.

Those “exposed” to MSNBC voted 73-26 for Obama.

Those “exposed” to network newscasts voted 62-37 for Obama.

Those “exposed” to national newspapers voted 64-36 for Obama.

Those “exposed” to talk radio voted 61-38 for McCain.

Those that could associate Bill Ayers' name/story with Obama voted 52-48 for McCain (We added Ayers name to the "Zogby" question and it significantly increased the rate of correct response, indicating a very superficial grasp of the overall story).

Those that knew Obama had made negative comments about “coal power plants" voted 76-24 for McCain.

Those that knew Obama had his opponents knocked off the ballot in his first campaign voted 66-34 for McCain.
McCain voters did poorly (only 42% correct) on the Keating question and,in general, the voters did universally worse on questions where the negative information was about their candidate

Women under 55 did worse than they might have by guessing on four of the thirteen questions, and yet 95% of them knew that Palin was the candidate with a pregnant teenage daughter. Even 95% of those in this demographic group who didn't know “congressional control” got this question correct.

Those “exposed” to MSNBC “scored” 90% correct on the three Palin questions (including an incredible 98% on the “pregnant teenage daughter” question), while those not “exposed” to MSNBC averaged 84% correct on those three questions. 

Full Wilson Research Strategies Data and Cross-tabs

Wilson Research Survey Results

John Ziegler's Op-Ed On The Polling Controversy & New Poll

Transcript of John Ziegler's 2nd appearance on Fox

John Ziegler's Interview with Red County

AOL Does Poll on Our Poll

Wilson Research Strategies survey: Controversial Zogby Poll Duplicated and Confirmed Presidential Campaign Media Coverage “Creates Two Americas”